The numbers speak for themselves.
Pinterest has become THE social media platform for growing your blog audience.
So I have to try it.
Most writers would likely agree. We create because we love it, but it’s not the whole package.
Readers complete the work by giving it a life of its own. How else could our writing make an impact, entertain, help or inspire?
Isn’t that what words are all about in the end? To make that connection?
So, while others jump headlong into NaNoWriMo, NaBloPoMo and various other writing marathons during the month of November, I’ve declared November to be “PintMo” or “Pinterest Month”.
(I know, if you take the ‘M’ out, you have ‘Pinto’. The irony hasn’t escaped me, but I’ll have to hope my efforts don’t suffer the same fate as the car. )
Numbers are not everything
Anyone who’s been online for any length of time knows, numbers don’t always mean your work is being read. They can be deceptive.
But, they can give you some idea of how a blog is doing and, I have to admit, it’s been slow going for this one. (This was the case before I went AWOL.)
Then there’s the big number that some of you likely know. According to the New York Times, 81% of Americans want to write a book. That’s just one country.
I see a number like that and to me, that should translate to a significant amount of interest in a writing blog. In fact, there’s a whole world of people out there who want to write!
I keep wondering: how can we find each other?
While it’s easier than ever before to put your words out there, it has gotten much harder to be heard by the right people.
It can get pretty noisy out here.
Getting Specific: Who do I want to find?
I was reflecting on this the other day, and I believe all writers should step back and do this from time to time. It’s a refresher. (Some writers even put a picture of an imaginary reader on their desk as a constant reminder.)
This blog has a very specific purpose: to share what I learn and thereby help fellow writers who, like me, are trying to build a writing life in their second act. They want a writing life but feel overwhelmed and uncertain of where to start or how to go forward.
In short, I’m looking for ‘second-acters’ in the “early stages”.
Before I go any further, I want to emphasize that there are many ways to be heard. Social media is not the only way and I will explore others over the next little while. (Stay tuned!)
Nevertheless, it’s a good one, if used effectively.
Any of you familiar with my writing here will know how much I appreciate the connection I’ve enjoyed with many talented and supportive writers.
Some of them are in those “early stages”, but most of them are well on their way.
Clearly, they’re not the only people I’m trying to reach, but they’re the people I’ve met so far, using platforms like Twitter and Facebook.
Not all social media platforms are equal. Depending on who you’re trying to reach, one can be better than another.
That’s what got me thinking more seriously about Pinterest.
Elena Peters, on her blog Making Midlife Matter, lists many qualities specific to Pinterest in her post, “Pinterest for content bloggers”.
Here’s what got my attention:
- Pinterest has its own search engine. People use it to find information and ideas.
- Pinterest uses keywords. Keywords help people find you, your boards and your pins.
- Pinterest pins have a much longer shelf life than tweets and FaceBook posts.
- Pinterest is full of users that are not bloggers. If you are looking for organic traffic, this is the place.
I bolded that last point, because that’s what finally got me.
Google isn’t my friend yet—I’m small peanuts—so maybe, just maybe, Pinterest can help me be found.
Introducing my November “PintMo” Plan
At least once a week, I’ll report back to you and share:
- What I’ve learned about Pinterest (including links to great resources),
- What I’m doing with what I’ve learned, and
- My numbers.
So, to get started, here’s my first numbers:
Yup, that’s where I am after Day One. (I’m considering setting targets, but I’ll do more research first.)
While all of the numbers have some meaning, the big one is the last one: the amount of traffic coming to this blog from Pinterest.
Just to give you an idea of how good it can get, Katie Paul just published a post yesterday, “Hello Trello-The Easy Way to Manage Your Pinterest Schedule”, that starts with the following number:
“In the last month Pinterest has sent me 14,324 page views.”
Katie is a seasoned Pinterest user and, clearly, it works for her blog in a big way.
It’s early. I have much to learn. I’m a newbie and I’m realistic.
There’s no way I’ll get those kind of numbers in a month, but it’s an inspiring example of what’s possible.
If you’re new to Pinterest and you’d like to join me, I recommend the following:
- Read Elena Peters’ post that I quote above. She offers a good step-by-step guide to getting set up. It’s what I used.
- Once you’re setup, let me know in the comments below. Let’s follow each other!
If you’re not new to Pinterest, I still want to hear from you!
- Tell me what you think of it; the good, the bad, and the ugly.
- As I embark upon “PintMo”, words of wisdom are very welcome.
- Oh and, of course, let’s follow each other!